Welcome to the world of GoodGuise.

Here at GoodGuise, our objective is to make our contribution and lead the way into the right direction. We're not trying to reinvent the wheel, but we have the ambition to create more responsible products and thoughtful solutions, while being affordable for everyone. To achieve this, we combine our long-term experience with the knowledge of our appraised partners and use only certified and less impactful materials.

Nothing new, simply better!

Our Products

Drinking bottle reusable and insulated

Keeps your beverages hot for 12 hours and cold for 24 hours. BPA free and made from 18/8 food grade stainless steel.

Available in stores
Online soon

Upcycling umbrellas made from recycled pet bottles

Double layered recycled plastic umbrella. Even our handles are made from recycled plastic.

Available in stores
Online soon

3 pack of facemasks reusable and organic

Machine washable and reusable. Equipped with a certified filtration system.

Available in stores
Online soon

Good For The Planet

Reusable Mask – Less Waste

Single-use, surgical masks should currently be saved for healthcare workers – if not disposed properly, their private use often ends up polluting the environment and our oceans. According to Gary Stokes, founder and director of the NGO Oceans Asia, which has been monitoring ocean surface trash as part of WWF’s Blue Ocean Initiative, their team has seen the odd mask here and there over the years, but this time they were spotted all along the high tide line and foreshore with new deposits coming in with each current.

“When you suddenly have a population of 7 million people wearing one to two masks per day, the amount of trash generated is going to be substantial”, said Gary Stokes.

GoodGuise® facemasks are entirely reusable and therefore contribute to minimizing waste, which may end up polluting our environment.

Eco-friendly materials

Starting from the source – our masks are made from 100% organic cotton, certified by the Global Organic Textile Standard. The worldwide leading textile processing standard for organic fibers includes ecological and social criteria, backed up by independent certification of the entire textile supply chain. This ensures avoiding the use of toxic bleaches, dyes and other toxic substances during the production process of textiles.


  • NO synthetic fragrances.
  • NO alcohol or formaldehyde.
  • NO animal testing.

Sustainable Packaging

But not only our mask itself has been created with a sustainable approach, but all our packaging is also entirely made from recycled paper, along with a customized, reusable carry bag from corn starch, that helps you to store your mask safely while you're on the go. It is biodegradable and will start to decompose when put into anaerobic conditions, resulting in ZERO WASTE. Simply dispose the carry bag with your regular compost, when you won’t need it anymore.

1% For the planet

It is important to us that our existence contributes to a healthy planet and focuses on the necessity of protecting the natural environment. That’s why we’re a proud partner of One Percent for the Planet, donating 1% of the company’s turnover to high-impact, nonprofit organizations in order to support environmental causes. It is this global movement’s mission to bring dollars and doers together, allowing all of us to drive positive change and collectively be a more powerful source in solving the world’s problems.